Parabens are chemical preservatives typically found in personal care products such as shampoo, conditioners, body lotion, cosmetics.

Anything we put onto our skin gets absorbed into our bodies.

These parabens are lipophilic, which means that they are fat-loving and they will tend to accumulate in our fat tissues.

Parabens will mimic our estrogen hormones, which will disrupt our natural hormone balance. Hormonal imbalances can lead to irregular periods, bad cramps, heavy bleeding, fertility issues, breast cancer.

Therefore, we want to avoid parabens in our personal care products.